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Retail Toolkit

With consumer interest in vitamin D remaining strong, retailers can showcase fresh mushrooms to help guide their customers' healthful purchasing decisions.

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Retail Toolkit

Mushrooms are the only source of vitamin D on the produce aisle. And according to consumers, they are their 3^rd favorite vegetable – ahead of top performers corn, asparagus and carrots.

In addition, mushroom shoppers represent a significant audience to retailers because the spend rate and average transaction size of mushrooms are among the highest of all vegetables. And as one of the highest profit per-square-foot items in the produce department, there’s a lot of reason for retailers to get behind this growing consumption trend.

With consumer interest in vitamin D remaining strong, retailers can showcase fresh mushrooms to help guide their customers’ healthful purchasing decisions.

Mushrooms are also:

Low in calories (only 20 calories per serving)
Low in sodium
Fat free (0 grams)
Cholesterol free
Contain antioxidants including Selenium and Ergothioneine
Packed with potassium (they contain as much Potassium as one small banana!)
A good source of B vitamins like Riboflavin (B2), Niacin (B3) and Pantothenic Acid (B5)
Full of umami flavor

For more information about mushrooms and promotional ideas, see the supplemental resources included here or contact Bob Besix or Laura Matar