Mushrooms are the only source of vitamin D on the produce aisle. And according to consumers, they are their 3rd favorite vegetable – ahead of top performers corn, asparagus and carrots.
In addition, mushroom shoppers represent a significant audience to retailers because the spend rate and average transaction size of mushrooms are among the highest of all vegetables. And as one of the highest profit per-square-foot items in the produce department, there’s a lot of reason for retailers to get behind this growing consumption trend.
With consumer interest in vitamin D remaining strong, retailers can showcase fresh mushrooms to help guide their customers’ healthful purchasing decisions.
Mushrooms are also:
- Low in calories (only 20 calories per serving)
- Low in sodium
- Fat free (0 grams)
- Cholesterol free
- Contain antioxidants including Selenium and Ergothioneine
- Packed with potassium (they contain as much Potassium as one small banana!)
- A good source of B vitamins like Riboflavin (B2), Niacin (B3) and Pantothenic Acid (B5)
- Full of umami flavor
- Mushroom Download (Fact Sheet)
- Mushrooms: A Versatile Veggie (Fact Sheet)
- Guidelines for Healthy Sales (Fact Sheet)
- Ready, Set, Grill! (Summer Promotions)
- Make Room for Mushrooms (Brochure*)
*To order copies of the brochure, contact the Mushroom Council at (408) 432-7210 or firstname.lastname@example.org
- Retail Best Practices Study
- Better-For-You Recipes