Mushroom Sales: 610.268.3043  |  Email  |  Mailing Address

Retail Toolkit

With consumer interest in vitamin D remaining strong, retailers can showcase fresh mushrooms to help guide their customers' healthful purchasing decisions.

Country Fresh Mushrooms

Retail Toolkit

Mushrooms are the only source of vitamin D on the produce aisle. And according to consumers, they are their 3rd favorite vegetable – ahead of top performers corn, asparagus and carrots.

In addition, mushroom shoppers represent a significant audience to retailers because the spend rate and average transaction size of mushrooms are among the highest of all vegetables. And as one of the highest profit per-square-foot items in the produce department, there’s a lot of reason for retailers to get behind this growing consumption trend.

With consumer interest in vitamin D remaining strong, retailers can showcase fresh mushrooms to help guide their customers’ healthful purchasing decisions.

Mushrooms are also:

  • Low in calories (only 20 calories per serving)
  • Low in sodium
  • Fat free (0 grams)
  • Cholesterol free
  • Contain antioxidants including Selenium and Ergothioneine
  • Packed with potassium (they contain as much Potassium as one small banana!)
  • A good source of B vitamins like Riboflavin (B2), Niacin (B3) and Pantothenic Acid (B5)
  • Full of umami flavor

 

For more information about mushrooms and promotional ideas, see the supplemental resources included here or contact Bob Besix or Laura Matar

  • Mushroom Download (Fact Sheet)

http://mushroomcouncil.org/Retail/2010/Mushroom_Download_Final.pdf

  • Mushrooms: A Versatile Veggie (Fact Sheet)

http://mushroominfo.com/wp-content/uploads/Versatility-Sell-Sheet-FINAL.pdf

  • Guidelines for Healthy Sales (Fact Sheet)

http://www.mushroomcouncil.org/Retail/2011/Retail_Health_Sell_Sheet_FINAL.pdf

  • Ready, Set, Grill! (Summer Promotions)

http://mushroominfo.com/wp-content/uploads/Grill-Tips-Sell-Sheet-FINAL.pdf

  • Make Room for Mushrooms (Brochure*)

*To order copies of the brochure, contact the Mushroom Council at (408) 432-7210 or info@mushroomcouncil.org

http://www.mushroomcouncil.org/export/sites/default/Resources/SellSheetsAndBrochures/Make_Room_for_Mushrooms–scanned.pdf

  • Retail Best Practices Study

http://mushroominfo.com/wp-content/uploads/MC_BP_Combined_2005_2008_Initial_Report_Revised_326.pdf

  • Better-For-You Recipes

http://mushroominfo.com/tag/better-for-you/

Country Fresh Mushrooms